MYKHALCHENKO.consulting IT and marketing consulting. Strategy, digital transformation, and growth for businesses in Switzerland and beyond. https://mykhalchenko.consulting en-us Thu, 14 May 2026 10:14:48 GMT Why I Build Small Business Sites with Astro https://mykhalchenko.consulting/blog/astro-cool/ https://mykhalchenko.consulting/blog/astro-cool/ Most small business websites don't need React. Astro ships zero JavaScript by default, scores 100 on Lighthouse, and deploys in minutes. Thu, 14 May 2026 00:00:00 GMT Mykhalchenko astro web development performance small business Google Business Profile: The Free Tool Most Businesses Ignore https://mykhalchenko.consulting/blog/gbp/ https://mykhalchenko.consulting/blog/gbp/ Before spending a franc on ads, set up your Google Business Profile correctly. For local businesses, it's the highest-ROI marketing move available — and it costs nothing. Thu, 14 May 2026 00:00:00 GMT Mykhalchenko google local seo marketing small business WordPress Is Still the Right Tool for Most Businesses https://mykhalchenko.consulting/blog/wordpress/ https://mykhalchenko.consulting/blog/wordpress/ Custom CMS sounds appealing until the developer disappears. WordPress isn't glamorous, but it's reliable, affordable, and something your team can actually maintain. Thu, 14 May 2026 00:00:00 GMT Mykhalchenko wordpress web development cms small business